Tesco Faces Ad Ban As Complaints Mount over Promo
Sales promotions are usual ones in business once they face a sales decline or want to have more outreach to be known by the brand identity. And, Tesco-one of the leading brands is no different in this. They also decided upon a sales promotion last month through a £5 loyalty voucher promotion, in a bid to reverse a decline in sales.
But, this has turned out to be a serious issue as the Advertising Standards Authority received 11 complaints so far that the promotion is misleading. ASA is now assessing it to check whether there are grounds to launch an investigation. It happens to almost all the companies who are into business, and face a reputational check once in a while. Most of the companies like Redwoods Advance get over it soon. (more…)
The web-intruders took Zappos on surprise!
After Stratfor, it was Zappos that had a face-off with hackers.
Yes, it was an out-of-the-blue cyber attack on the website of the fashion retailer Zappos (subsidiary of Amazon) that specializes in shoes, handbags, apparels and accessories. This is why web experts like Web Listings Inc. insist on sound web protection for their clients. (more…)
Rebranding Loyalty Schemes- Brands be Cautious!
What will happen if one mistake once committed which had a serious effect is repeated? The effect will be double on whom it had been intended. The outcome of this cause can be much more serious. However, there’s much more to worry, if the’ mistake’ was committed by a branded company by rebranding its loyalty scheme. The rule of code is that if you’re a branded company you should not make a mistake when it comes to rebranding your loyalty scheme, not to turn your biggest fans against you.
In any rewards programme, there will always be a group of customers who value most of the offer that marketers like Appco Group consider most obscure or least profitable. But when someone invests time and money in sticking with a brand only to have that offer taken away, it will feels like a broken promise. (more…)
Briton Michael Woodford with unwarranted BAD reputation?
And yes, here is something from the ‘Olympus’ series that the market is hot and charged with; latest is that the British businessman and the former CEO Briton Michael Woodford of Olympus Corp. has withdrawn his campaign, as is no more bidding for the position, again.
Japanese shareholders and the management cold-shouldered him for the whole event; the ex-CEO after a newly earned ‘bad reputation’ is NOW all prepared to sue the 92-year old medical device maker. And we presume, to get back on the popularity curve Michael Woodford might need direct marketers, and be that – Redwoods Advance, Magnum Marketing, Appco Group, or others for instant reach. (more…)
Business Reputation- Affects the Behaviour of Business!
A recent study on business reputation and its effect on business behaviour in Russia revealed that Russians value reputation of business more than cost saving. But it is very common in nature with every business.
Most businesses prefer to partner with someone with a good reputation. Common for businessmen around the world, companies like Clover Advertising always see that they make meaningful partnerships with others who are of considerable mutual advantage to all concerned. (more…)
Business reputation: to be on the ‘good’ side…
Reputation – a good one can ‘make’ you, while a bad can ‘break’ you…; what customers think or say about us definitely matter in business – ‘yes’, everything inclusive of, and not limited to – comments, feedback, ratings, reviews…
Appco Group and some of other most reputed companies in the world know that ‘nobody can do without a reputation’, as, a good reputation is always more valuable than money, because when you are reputed, people trust you; and then, we know – trust is everything in a ‘business relationship’… (more…)
“Gossip is the Devil’s radio…”
We all love gossip! It is like, most of us enjoy it to the full, and can talk at length about the other person (without any fact or information); and Ha! here is the big question – what if you are the ‘victim of any gossip’? How would that feel, being the ‘center of attraction’ the other way? Hey, I am not here for ‘mudslinging’, and do not want you to eavesdrop on somebody for anything (Shh!); just wanted you to know, how ‘gossips’ have got into the BUSINESS WORLD; yes, the corporate world is not ‘untouched’ with this trend…!
Thanks to Social Media, which many use to bring down image of others, so as to overpower them in business; look around, and you will find N number of companies/organizations with this and that (on offer) to woo customers; some follow ethical business practice, while others are open to ‘all levels’ of business malpractice…that they can think of, to mar reputation of others! It is like, business units are more concerned in what NEW (today) they could get to hear ‘bad’ about their competitors; healthy competition in business is rare, as not many practice it…! One fine day, while having a chat with Spencer Green over a cup of tea, we came across few comments written by people (about a company) in one of social networking sites – mostly, it were bad comments! We were surprised (would say, SHOCKED) to read those comments about that company, and thought, how people can write so, without any fact or information; people/companies are good at doing this to their competitors, and I wonder, why (?)…! Let us practice ‘positive’ criticism! (more…)
