It is a LONG MARATHON for Apple and Samsung!
Phew! Apple it seems won’t stop running after Samsung; one after the other – it is chasing the South Korean company from pole to pillar.
Over the phone with a friend from Appco Group, I casually checked how his favourite brand (Samsung) is doing, and he said – NOT GOOD! (more…)
Direct Marketing Dogged by Bad Reputation
Direct Marketing has been constantly dogged by a bad reputation and subsequent bad press. The problem of unwanted “junk” mail sent without cause or prompt is one that has been debated furiously for years. As a result, opt-out services have been introduced and industry deals with government have been struck in a bid to restrict the volume of unsolicited mail sent. Now, it has come that text messaging will invite same trouble for the industry.
This invited trouble happens when consumers (who otherwise use their mobile device to basically communicate with their family, friends and peers) are stricken with unsolicited text messages by marketing companies who want to win their end. This text spamming by some direct marketing companies are causing trouble for the whole of the direct marketing industry which wants to fight any anti- direct marketing moves. And, direct marketing associations in some countries (like Appco Group Malaysia) are very much concerned about their reputation. (more…)
The James Bond movies and the STAINED image of NUCLEAR POWER!
Blame it on baddies from the James Bond movies, if nuclear reactors carry only the bad reputation of nothing but the source of MASSIVE DESTRUCTION.
Prof. David Phillips (President, the Royal Society of Chemistry) it seems is not happy how the James Bond movies have brought NUCLEAR ENERGY in a bad light that people get an anxious feeling when they think of harmful RADIATIONS associated with it. My friend Jacob (Appco Group) and I are eagerly waiting for “Skyfall”, the James Bond movie. Yes! As usual, we won’t forget to keep our ‘BRAINY-HEADS’ at home while watching it. (Laugh!) (more…)
Rebranding Loyalty Schemes- Brands be Cautious!
What will happen if one mistake once committed which had a serious effect is repeated? The effect will be double on whom it had been intended. The outcome of this cause can be much more serious. However, there’s much more to worry, if the’ mistake’ was committed by a branded company by rebranding its loyalty scheme. The rule of code is that if you’re a branded company you should not make a mistake when it comes to rebranding your loyalty scheme, not to turn your biggest fans against you.
In any rewards programme, there will always be a group of customers who value most of the offer that marketers like Appco Group consider most obscure or least profitable. But when someone invests time and money in sticking with a brand only to have that offer taken away, it will feels like a broken promise. (more…)
Business reputation: to be on the ‘good’ side…
Reputation – a good one can ‘make’ you, while a bad can ‘break’ you…; what customers think or say about us definitely matter in business – ‘yes’, everything inclusive of, and not limited to – comments, feedback, ratings, reviews…
Appco Group and some of other most reputed companies in the world know that ‘nobody can do without a reputation’, as, a good reputation is always more valuable than money, because when you are reputed, people trust you; and then, we know – trust is everything in a ‘business relationship’… (more…)
How to Build Reputation for Beginners?
As your business grows and you create a pool of satisfied customers, your reputation will grow naturally. But when you’re first starting out, how can you build a reputation when you don’t have any customers yet?
Reputation drives word-of-mouth marketing, the most effective marketing for entrepreneurs. Studies have proved that networking and referrals (ie, word of mouth) drive roughly 2/3 of business for entrepreneurs. The reputed companies like Appco Group have achieved the level of word of mouth marketing among customers that has grown from company’s reputation reach. (more…)
