Racial slur mars reputation of Papa John’s Pizza!
Papa John’s Pizza is one of the BIGGEST brands that pizza lovers in the United States identify ‘highest quality pizza and excellent customer service’ with, after Pizza Hut and Dominos Pizza; but then John Schnatter’s brand with the slogan “Better Ingredients. Better Pizza” is in bad-limelight, after the ETHNIC/RACIAL SLUR!
Never did Papa John’s Pizza know that a disparaging remark (referring “lady chinky eyes” to the U.S. woman of Asian origin) on the pizza receipt would cost them too much of a reputation. I am a regular visitor at their restaurant chains, be it with my family or with some of my clients – Celica Marketing and/or other, but never have had any bad experience so far. (more…)
Google Chrome Campaign Violates Paid Link Policy
Google’s Chrome browser violated, companies paid link policy in a sponsored post campaign.
The incident reported was like this – “For the campaign, Google paid bloggers to write about Google Chrome and embed within the post a video that spotlights how King Arthur Flour, a small business in Vermont, benefited from using the browser. Posts featured the text “Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future… and notified readers that the posts were sponsored by Google Chrome. One blogger, who published a sponsored post, also included a link that directed to the Google Chrome download page, violating Google’s paid link policy, which was first reported by Search Engine Land on Jan. 2. The link in that post has since been removed.”
Google’s paid link policy forbids companies from buying or selling links to juice search rankings and advises that advertisers, who buy or sell links, to include a piece of code that specifies if a link is paid so that Google can exclude the paid link from the destination’s search ranking. Sometimes, small mistakes can cause great loss. The same is with every business. And when it come to direct marketing, companies like Enigma Marketing always see that they are careful at every move forward. (more…)
The media: for a reputation swing…
In days of social media, building online reputation is not a difficult task, for anyone; and quite impressive the news it was that we got to hear about fund-raising activities from Calgary (Alberta), Canada. The place is not only famous for Calgary Stampede, where you often see cow-boys perform for you, but then, the place is equally famous for generosity of people in economic depression…
Yes, when the world is facing severe economic downturn, it feels good to see people ‘contributing’ ($487 each, for the charity) to the society, out of the blue; and then, they are not hungry for recognition, or good reputation, as we know, they may never need esteemed firms like Blackcode Advertising or other, to tell the world that they are different in the society…! (more…)
Business Reputation- Affects the Behaviour of Business!
A recent study on business reputation and its effect on business behaviour in Russia revealed that Russians value reputation of business more than cost saving. But it is very common in nature with every business.
Most businesses prefer to partner with someone with a good reputation. Common for businessmen around the world, companies like Clover Advertising always see that they make meaningful partnerships with others who are of considerable mutual advantage to all concerned. (more…)
Reputation Management with Facebook Timeline
That Facebook works great in online reputation management is something that we all know; here’s a latest addition in Facebook that could contribute much to managing reputations online…
The Facebook Timeline, which is now not for brands but for individuals, we can very easily presume that very soon companies like Appco Group, TC World Ltd etc would take it up, to promote themselves, their brands and their clients. (more…)
Better PRICING strategies for business growth
Better pricing strategies always work in a market with price-sensitive customers, when we realize – the marketplace is occupied with N number of competitors and some of top-quality products…
We know brand conscious customers are usually loyal, as they do not see anything other than their most preferred brand/company that has a good image, and reputation; they are even prepared to shell out something extra for premium products, no matter what. And then, to find a place in the mind of a brand-conscious customer is never easy, and if good at strategizing things – Oracle Advertising and many others know the way to a customer’s heart, then, you can even win customers for life, the same way… (more…)
Business reputation: to be on the ‘good’ side…
Reputation – a good one can ‘make’ you, while a bad can ‘break’ you…; what customers think or say about us definitely matter in business – ‘yes’, everything inclusive of, and not limited to – comments, feedback, ratings, reviews…
Appco Group and some of other most reputed companies in the world know that ‘nobody can do without a reputation’, as, a good reputation is always more valuable than money, because when you are reputed, people trust you; and then, we know – trust is everything in a ‘business relationship’… (more…)
Business Reputation- How it can be Maintained?
Reputation in business means basically is what the customers, employees, suppliers and other interested parties perceive a business to be known for or in other words – its reputation. A business reputation is in fact defined by everything that is done by a business including the launch of a new product, promoting the business or responding to the complaints and queries of customers.
If the business you run is strong, then a good reputation is built-up around it. Many large as well as medium companies such as Google, Apple, Nokia, Appco Group, Redwoods Advance etc have strong reputations that can’t be altered. (more…)
