Tesco Faces Ad Ban As Complaints Mount over Promo
Sales promotions are usual ones in business once they face a sales decline or want to have more outreach to be known by the brand identity. And, Tesco-one of the leading brands is no different in this. They also decided upon a sales promotion last month through a £5 loyalty voucher promotion, in a bid to reverse a decline in sales.
But, this has turned out to be a serious issue as the Advertising Standards Authority received 11 complaints so far that the promotion is misleading. ASA is now assessing it to check whether there are grounds to launch an investigation. It happens to almost all the companies who are into business, and face a reputational check once in a while. Most of the companies like Redwoods Advance get over it soon. (more…)
Direct Marketing Dogged by Bad Reputation
Direct Marketing has been constantly dogged by a bad reputation and subsequent bad press. The problem of unwanted “junk” mail sent without cause or prompt is one that has been debated furiously for years. As a result, opt-out services have been introduced and industry deals with government have been struck in a bid to restrict the volume of unsolicited mail sent. Now, it has come that text messaging will invite same trouble for the industry.
This invited trouble happens when consumers (who otherwise use their mobile device to basically communicate with their family, friends and peers) are stricken with unsolicited text messages by marketing companies who want to win their end. This text spamming by some direct marketing companies are causing trouble for the whole of the direct marketing industry which wants to fight any anti- direct marketing moves. And, direct marketing associations in some countries (like Appco Group Malaysia) are very much concerned about their reputation. (more…)
The web-intruders took Zappos on surprise!
After Stratfor, it was Zappos that had a face-off with hackers.
Yes, it was an out-of-the-blue cyber attack on the website of the fashion retailer Zappos (subsidiary of Amazon) that specializes in shoes, handbags, apparels and accessories. This is why web experts like Web Listings Inc. insist on sound web protection for their clients. (more…)
Briton Michael Woodford with unwarranted BAD reputation?
And yes, here is something from the ‘Olympus’ series that the market is hot and charged with; latest is that the British businessman and the former CEO Briton Michael Woodford of Olympus Corp. has withdrawn his campaign, as is no more bidding for the position, again.
Japanese shareholders and the management cold-shouldered him for the whole event; the ex-CEO after a newly earned ‘bad reputation’ is NOW all prepared to sue the 92-year old medical device maker. And we presume, to get back on the popularity curve Michael Woodford might need direct marketers, and be that – Redwoods Advance, Magnum Marketing, Appco Group, or others for instant reach. (more…)
Web security and the Reputational Issues for Brands
For most marketing brands, web security is a matter that will affect their reputation. The Citizens Advice Bureau and Google have launched a new campaign advising people, how their data is used in advertising, as well as providing information on how to keep their details secure.
According to research commissioned for the campaign, over four million people in the UK have fallen victim to identity fraud. While this can be financially costly for individuals, when it happens to a brand there is the potential for serious reputational damage – particularly when social media accounts are compromised. Although many companies like Coulson Organisation have enough preventive measures to protect their customers data online, further move in this area is needed. (more…)
Business Reputation- Affects the Behaviour of Business!
A recent study on business reputation and its effect on business behaviour in Russia revealed that Russians value reputation of business more than cost saving. But it is very common in nature with every business.
Most businesses prefer to partner with someone with a good reputation. Common for businessmen around the world, companies like Clover Advertising always see that they make meaningful partnerships with others who are of considerable mutual advantage to all concerned. (more…)
Better PRICING strategies for business growth
Better pricing strategies always work in a market with price-sensitive customers, when we realize – the marketplace is occupied with N number of competitors and some of top-quality products…
We know brand conscious customers are usually loyal, as they do not see anything other than their most preferred brand/company that has a good image, and reputation; they are even prepared to shell out something extra for premium products, no matter what. And then, to find a place in the mind of a brand-conscious customer is never easy, and if good at strategizing things – Oracle Advertising and many others know the way to a customer’s heart, then, you can even win customers for life, the same way… (more…)
