Direct Marketing Dogged by Bad Reputation
Direct Marketing has been constantly dogged by a bad reputation and subsequent bad press. The problem of unwanted “junk” mail sent without cause or prompt is one that has been debated furiously for years. As a result, opt-out services have been introduced and industry deals with government have been struck in a bid to restrict the volume of unsolicited mail sent. Now, it has come that text messaging will invite same trouble for the industry.
This invited trouble happens when consumers (who otherwise use their mobile device to basically communicate with their family, friends and peers) are stricken with unsolicited text messages by marketing companies who want to win their end. This text spamming by some direct marketing companies are causing trouble for the whole of the direct marketing industry which wants to fight any anti- direct marketing moves. And, direct marketing associations in some countries (like Appco Group Malaysia) are very much concerned about their reputation. (more…)
The web-intruders took Zappos on surprise!
After Stratfor, it was Zappos that had a face-off with hackers.
Yes, it was an out-of-the-blue cyber attack on the website of the fashion retailer Zappos (subsidiary of Amazon) that specializes in shoes, handbags, apparels and accessories. This is why web experts like Web Listings Inc. insist on sound web protection for their clients. (more…)
The James Bond movies and the STAINED image of NUCLEAR POWER!
Blame it on baddies from the James Bond movies, if nuclear reactors carry only the bad reputation of nothing but the source of MASSIVE DESTRUCTION.
Prof. David Phillips (President, the Royal Society of Chemistry) it seems is not happy how the James Bond movies have brought NUCLEAR ENERGY in a bad light that people get an anxious feeling when they think of harmful RADIATIONS associated with it. My friend Jacob (Flash Organisation) and I are eagerly waiting for “Skyfall”, the James Bond movie. Yes! As usual, we won’t forget to keep our ‘BRAINY-HEADS’ at home while watching it. (Laugh!) (more…)
Rebranding Loyalty Schemes- Brands be Cautious!
What will happen if one mistake once committed which had a serious effect is repeated? The effect will be double on whom it had been intended. The outcome of this cause can be much more serious. However, there’s much more to worry, if the’ mistake’ was committed by a branded company by rebranding its loyalty scheme. The rule of code is that if you’re a branded company you should not make a mistake when it comes to rebranding your loyalty scheme, not to turn your biggest fans against you.
In any rewards programme, there will always be a group of customers who value most of the offer that marketers like Appco Group consider most obscure or least profitable. But when someone invests time and money in sticking with a brand only to have that offer taken away, it will feels like a broken promise. (more…)
Racial slur mars reputation of Papa John’s Pizza!
Papa John’s Pizza is one of the BIGGEST brands that pizza lovers in the United States identify ‘highest quality pizza and excellent customer service’ with, after Pizza Hut and Dominos Pizza; but then John Schnatter’s brand with the slogan “Better Ingredients. Better Pizza” is in bad-limelight, after the ETHNIC/RACIAL SLUR!
Never did Papa John’s Pizza know that a disparaging remark (referring “lady chinky eyes” to the U.S. woman of Asian origin) on the pizza receipt would cost them too much of a reputation. I am a regular visitor at their restaurant chains, be it with my family or with some of my clients – Celica Marketing and/or other, but never have had any bad experience so far. (more…)
Briton Michael Woodford with unwarranted BAD reputation?
And yes, here is something from the ‘Olympus’ series that the market is hot and charged with; latest is that the British businessman and the former CEO Briton Michael Woodford of Olympus Corp. has withdrawn his campaign, as is no more bidding for the position, again.
Japanese shareholders and the management cold-shouldered him for the whole event; the ex-CEO after a newly earned ‘bad reputation’ is NOW all prepared to sue the 92-year old medical device maker. And we presume, to get back on the popularity curve Michael Woodford might need direct marketers, and be that – Redwoods Advance, Magnum Marketing, Appco Group, or others for instant reach. (more…)
Google Chrome Campaign Violates Paid Link Policy
Google’s Chrome browser violated, companies paid link policy in a sponsored post campaign.
The incident reported was like this – “For the campaign, Google paid bloggers to write about Google Chrome and embed within the post a video that spotlights how King Arthur Flour, a small business in Vermont, benefited from using the browser. Posts featured the text “Google Chrome helped this small business in Vermont go global. What can Google Chrome do for your future… and notified readers that the posts were sponsored by Google Chrome. One blogger, who published a sponsored post, also included a link that directed to the Google Chrome download page, violating Google’s paid link policy, which was first reported by Search Engine Land on Jan. 2. The link in that post has since been removed.”
Google’s paid link policy forbids companies from buying or selling links to juice search rankings and advises that advertisers, who buy or sell links, to include a piece of code that specifies if a link is paid so that Google can exclude the paid link from the destination’s search ranking. Sometimes, small mistakes can cause great loss. The same is with every business. And when it come to direct marketing, companies like Enigma Marketing always see that they are careful at every move forward. (more…)
Online Reputation Management: Big business for 2012
Online Reputation Management is big business these days and is now a flourishing all over the world. It will continue to be big business in 2012.
“ORM- that’s how we call Online Reputation Management”, says Sam, our friend who writes regular Enza Marketing Review articles as part of Reputation Management work. Adds he, “I believe ORM will evolve into a real big global business in just a few years. It already is big business and is a global thing too, but it will grow further into a well-organized industry in the coming years”. (more…)
